Thrice have shared the video for 'Only Us,' a single from their new album 'Palms.' Released in September, 'Palms' is Thrice’s tenth studio album and first for Epitaph Records.
In creating the video for 'Only Us,' Thrice drew inspiration from a real-life story of a psychology experiment that took place in Middle Grove, NY in 1953. With neither the campers nor their parents aware of the experiment, researchers posed as camp counselors, split a group of 11-year-old boys into two factions, and placed them in competition in hopes of proving their theory that the kids would soon turn against each other. But despite their efforts to tear the campers apart, including interfering with the experiment by carrying out a series of “frustration exercises,” the kids ultimately stuck together and protected their friendships.
As Thrice frontman Dustin Kensrue explains, the video for 'Only Us' reflects the song’s riff-heavy, synth-driven meditation on the myth of division. “‘Only Us’ came from thinking about how we’re so easily divided into ‘us’ and ‘them,’ when really we have an inherent ability to care for those in our group, and the parameters for who falls into that group are extremely flexible,” says Kensrue. “It’s about how the things that we think separate us are actually inconsequential, and if we could broaden the idea of ‘us’ to include all people, it would help us to build a more loving and civil society.”