The Story So Far are premiering a very special music video for 'If I Fall.' The song comes from the band’s recent Pure Noise Records release, 'Proper Dose.' The album shows the band taking bold creative leaps, finally making the record that they’d always wanted to.
Filmed while the band was in Japan on tour earlier this year, this music video was shot entirely on Super 16 and Super 8 Film over a 10 day period. Director Eric Soucy used a handheld windup camera that could only shoot 23 seconds at a time, filming from 7am until well into the evening. The results are a captivating visual story of frontman Parker Cannon journeying through places like Golden Gai, Shinjuku, Shibuya crossing, Philosophers Path and the Arashiyama Bamboo Forest.
"This song is about self-doubt and dealing with pressure. I had an awesome experience doing this video because the director Eric Soucy is a close friend of many years, and he understood the vision I had in mind. Also, Ian Hurdle and Anthony Miralles gave excellent execution of every single shot beside Eric which made for a good vibe and a great video,” shares Cannon on the track and new video.