Jorja Smith reveals the emotive video for 'Goodbyes'

June 10, 2019

In the wake of headlining Field Day 2019, being announced as Dior Beauty’s latest ambassador, receiving an Ivor Novello nomination for 'Blue Lights'  and an incredible 17-date collaborative tour with Kali Uchis, Jorja Smith unveils her brand new visual for the hauntingly beautiful 'Goodbyes.'

Taken from her Mercury Music Prize-nominated album 'Lost & Found,' the evocative track sees Jorja discussing the process of mourning and regret after death. She explains: 'Goodbyes' is a song for anyone who has not been able to say their last words; to say goodbye to someone. Rashid and I filmed the video at home. I just sang as I wanted to create a homely feel. Then me and my friends set off fire lanterns for the people we miss.”

The sensitively filmed visual, which through its direct and honest focus, inspires an intense feeling of emotion, was directed by Jorja’s long-term collaborator Rashid Babiker ('On Your Own') and shot at Jorja’s home. Rashid continues: “Jorja called me and said get your camera let's shoot a music video in my flat for 'Goodbyes,' and see what we come up with. She expressed to me she wanted to take things back to basics and strip the theatrics. We shot a performance piece with Jorja mostly looking down the barrel of the lens, something understated and simple that allowed the emotion in the lyrics to take center stage which didn't need much visual interpretation....then we had friends over for drinks in the eve, someone brought me flowers, we let off some biodegradable short burning lanterns off for lost ones at night and got our shoes muddy. Best shoot ever and another chapter in my visual odyssey with Jorja.”


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