Multi-award-winning British singer Jorja Smith, has today unveiled her brand new single, ‘Be Honest’ - her first piece of new music since the release of her Mercury Music Prize nominated debut album ‘Lost & Found,’ in Summer 2018. Highly anticipated, the new single features Burna Boy – a towering presence in both the UK and US music scene - largely in part to his 2018 ‘Outside’ album and hit single ‘Ye.’ One of the brightest stars in contemporary African music, Burna Boy and Jorja have also collaborated on his ‘African Child’ album track - ‘Gum Body.’
Produced by Izy (Koffee ‘Toast’) and Cadenza (who previously worked with Jorja on her 2016 single ‘Where Did I Go?’), ‘Be Honest’ is a sonic contrast to Jorja’s calmer, ballad-leaning album tracks. The single is up-beat, flirtatious and empowering - showing a new side to the ever-inspiring musician, who is still just 22 years old.
The Amber Grace Johnson-directed video (who’s previously worked with Rihanna and A$AP Rocky), was filmed in locations across London, including Rye Lane Market and Peckham Liberal Club. The visual sees Jorja and two of her best friends, Erin and Sandra, battling effortlessly through the hot London summer as Jorja dances and sings along to the infectious single. Styled impeccably by Leah Abbott, the cast are wearing designers from Moschino to Jacquemus, Rick Owens to Dior, with unforgettably iconic moments for Jorja in a Louisa Ballou swimsuit and vintage Chanel scarf. Smith travels through the Rotheride Tunnel, and across the lit-up city landscape on a futuristic jet-ski, before cooling off at a dimly-lit indoor pool (Wapping Leisure Centre) covered in glowing tennis balls and surrounded by friends. Making an appearance in the videos 70’s style interior (complete with photos of Jorja’s grandfather and family on the walls), Burna Boy is later seen dancing through his verse whilst lying on a metallic green bed sheet. A truly seminal video, 'Be Honest' will no doubt propel Jorja even further into the realms of universal acclaim.
Director Amber Grace Johnson who recently directed the PSA for the Free The Bid campaign supporting female and under-represented talent in the film industry explains: “For ‘Be Honest,’ Jorja wanted to create a film that embodied the spirit of Summer– pure wild fun. We wanted to invite the world in, to experience a different side of Jorja. Free and full of light, and some 'Hot Girl Summer' energy. While writing in my AC filled apartment in Brooklyn, I thought about how there’s nothing quite like Summers in the city. You’re caught between concrete high rises, sweating from heat delirium, with our make-shift fire hydrant beaches. Yet despite it all, there’s a contagious air that floods the city, and your imagination becomes infinite.
With that in mind, we imagined a film nostalgic in nature, with your inner child memories running rampant. Jorja takes us on a ride; sunbathing on her Grandma’s sticky plastic couch, midnight break-ins at the neighbourhood pool, running around with real life friends Sandra and Erin, and of course some jet ski drifting through London streets. That feeling like the world is yours, and rules don’t exist. From afar, Jorja always felt like she was/is from a tribe of angels - that voice, the melodies, and timeless beauty. After this collaboration, I feel even more inspired by her energy, artistry and presence.”