Heart Tide is back with a new energetic song 'They Say' which gives the first look of a new sound. It is the first song dropped since last year's 'Few Things' and 'Blame' and is expected to be on an unannounced upcoming release. The track is released with a visualiser that follows the aesthetic previously introduced in other songs.
'They Say' was self-produced by frontman Samu Hietainen and tells a gritty story about the music industry. "I had a lot to say about the industry surrounding releasing your own art and how you or someone else can put restrictions on it. I personally am not willing to go the easy way when writing so it's been frustrating lately," Hietainen describes. "Sonically I wanted to dress the lyrics to somewhat nostalgic sound and production, you know, bringing a lot of things from songs of the '00s.'"