Alexisonfire premiered the official video for 'Familiar Drugs.' The band once again teamed up with Michael Maxxis who directed their personal favourite Alexisonfire video for 'The Northern' and City and Colour’s 'Fragile Bird,' 'Thirst,' and 'Lover Come Back.' Watch 'Familiar Drugs' video below.
“Everything came together really fast,” says Wade MacNeil. “Maxxis flew into Toronto with a crew of 4 people, found the plainest room he could and shot us on VHS tape and cellphones in a day. We were all really drawn to the vibe of old punk documentaries and videos from the 70’s and 80’s. We asked for a lo fi, no bullshit performance video and that’s what he delivered.”
Says Michael Maxxis, about the video “I thought it would be cool to put a very normal woman in this tight space with Alexisonfire performing. She represents the withdrawn and disinterested sales force that is out there moving product to make a buck – regardless of what it is. She doesn’t give a shit about this band or their music – maybe she even thinks it’s stupid. There’s no passion there, so she stands miserably in the background. A nice metaphor for life I think.”