AJ Tracey returns with new single and video for 'Lo(v/s)er'

September 1, 2018

Off the back of an incredible, landmark weekend headlining the BBC 1XTRA stage at Reading & Leeds, chart-busting West London rapper AJ Tracey is now back with fiery new single 'Lo(v/s)er.' First revealed to his home fans via a series of mysterious posters and a tantalizing trailer video over Carnival weekend, AJ now delivers the full experience – a future UK rap anthem produced by Ambezza. 'Lo(v/s)er' arrives accompanied by his most epic visual to date – shot on location in Havana, Cuba, and packed with vivid cinematic tropes and references.

 

AJ Tracey has enjoyed an incredible start to 2018, flooring fans and critics alike with his addictive dancehall-tinged single 'Butterflies,' featuring his close friend Not3s. Already a bonafide UK summer anthem, 'Butterflies' crashed into the UK Top 20 in June, enjoying 8 weeks inside the UK Singles Chart and 6 weeks on BBC Radio 1’s A-List. The single has now clocked well over 50 million streams.

 

A self-proclaimed rockstar, AJ’s work rate is undeniable. Recently spotted in the Forbes 30 Under 30 list, and the official FIFA World Cup 2018 campaign alongside Cristiano Ronaldo, he is currently in the studio working on a rumored forthcoming project. This year alone he has featured on tracks with Baauer & Jae Stephens and his recently passed friend Smoke Dawg, as well as teasing new collaborations with fellow UK stars Dave, Mist and J Hus.

 

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