Currently in the midst of her third sold-out US tour, which included an outstanding debut appearance at Coachella - breakout star Jorja Smith has shared the beautiful black and white video to her debut, and now spotlighted single 'Blue Lights.' The stunning visual, shot by photographer Olivia Rose in Jorja’s hometown of Walsall, features an all-male cast, some of whom are recognizable to the local area.
“I wanted to capture men/boys of Walsall and Birmingham from all different walks of life doing everyday activities to show that the stereotypes we are bombarded with are misleading and, ultimately, harmful. I chose Walsall as the setting for the video as that is where I am from and where I drew my inspiration from when writing the song," states Jorja.
Speaking on the making of the video, Olivia Rose describes the “mad turnaround - I ended up in Walsall a few times in one week, scouting locations and cast members. What’s really beautiful is that a lot of the cast and places are authentically related back to Jorja - her dad, the boys who inspired the song, the park where she hung out as a teenager, the owner of the restaurant where she had her first gig.”
Beautiful both in its meaning and aesthetically, the video to 'Blue Lights' is a true ode to The Midlands. Rose continues “We wanted to include talent in the cast too, without them feeling like cameos - if you’re paying attention, you’ll spot the poet Benjamin Zephaniah, musicians Jaykae, Despo, Mist and Mike Skinner, and producer Preditah who worked with Jorja on 'On My Mind'.”
The new video comes in the build up to the release of Jorja’s debut album ‘Lost & Found,’ which is set for global release on 8th June. The rich fruit of Jorja’s past two years of work and an artistic statement, her debut offering, intertwines a playfully infectious pop spirit, with her youthful charisma, idiosyncratic storytelling, and informed opinions – attributes that have set her apart from her peers and seen her become one of the UK’s most-loved female-breakthrough stars of recent years.