Ivy Lab release new video, announce new album

March 22, 2018

North London outfit Ivy Lab were brought together out of a shared enthusiasm for experimentations on the fringes of the UK bass music scene. The years that followed saw them go from strength to strength, earning a place in Mixmag’s Top 10 DJs of 2015 and propagating a new generation of hip-hop inspired abstractions housed within the framework of their 20/20 LDN project.


Originally starting life as a trio, the duo of Sabre (Gove Kidao) and Stray (J. Fogel) now find themselves at the apex of the Halftime/Future Beats movement - a motley assortment of actors from across the bass music landscape applying their sonic-heritage to experiments with hip hop and drum machine electronica.The thunderous 'Cake' is the first track to be featured from their debut artist album 'Death Don't Always Taste Good' out May 11. Unveiled today, the visual feature is a powerful dance video directed by Alex Allaux and choreographed by Justin Conte. LVDF, who have designed for FKA Twigs, worked costume and makeup for the trio of dancers who take center stage in the video.


“The destiny of so many records is to be framed and hung on a wall as art - so we’ve embraced that usage and created something truly special by employing a specialist fine-art printing company to create the posters (pictured above). The challenge we’ve faced is that Megan's art is a colored acrylic landscape with a geometric overlay layer applied in metallic oil paints. The richness, depth of texture, and contrast between metallic and matte paint is lost when photographed and printed. Our solution? Have our designer painstakingly trace all the metallic geometry and mask it out so that it can excluded from the printing process, and then print the image on metallic card stock. In the negative space where the ink does not exist, the metallic card stock shows through providing the contrasting texture that makes the original paintings so textural." - Ivy Lab.


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