While in the midst of her extended Take Me Apart Tour, rising musical phenom, Kelela, releases the futuristic Sims-inspired visual for her single 'Frontline.' 'Frontline' is the third track from her debut album 'Take Me Apart' which follows up her previously released singles, 'LMK.' and ‘Blue Light.’
The song first debuted on HBO’s hit show Insecure – noted as a dreamy R&B break up anthem. The video opens up with serene shape shifting sonics and a computer generated version of Kelela sitting down to explaining to her cyber lover in her smooth varied tone that the place he once held in her heart is now behind her.
When asked about the 'Frontline' visual, Kelela told Rolling Stone - "I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront. With this Sims-like video, I was able to tell my story in a light-hearted but dramatic way. It's about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman."
Last week Kelela sold out her largest headline show yet at London’s Roundhouse, during which a fan was proposed to onstage. For the show she was adorned with Swarovski crystals; the Swarovski collaboration is the first brand collaboration Kelela’s creative director/stylist Mischa Notcutt and hair stylist Virginie Moreira have pursued.