Vans and London creative team Copson join forces to create the 'What’s Your Fantasy? The Great Unknown' collection. The collaboration emerged as a natural fit, with both brands born out of the essence of skateboarding. Playing in the counter cultural realms, both Vans and Copson share a sense of freedom in their DNA. The Vans playground is California, USA and Copson’s Calabria, Italy - the sunshine states of both nations. Copson gathers most of its inspiration in Calabria, the ‘abandoned’ and lesser known southern boot of Italy, where a raw beauty remains. There’s an energy to it that touches upon the Californian hazy days.
Nodding to this shared history is the recently improved shape of the silhouettes, made to match the original Made in USA shoes beloved by this generation. Original design, original quality, and reworked for Vault by Vans this season to replicate the vintage shapes of the past. Details include sticky outsole rubber and sidewall sealing wipe to mimic those found on the original USA made Vans from the 70s’. In understated Copson style, the designs are clean and timeless; with subtle elevated choices of fabrics and finishes throughout. With the sentiment ‘What's your fantasy? The Great Unknown’ this project plays homage to the beauty and magic that can be born from the new and unfamiliar.