In the midst of her third sold-out US tour, and in the wake of two sold-out shows at London’s Brixton 02 Academy, Jorja Smith has today unveiled the incredible visual for 'On Your Own' – a track taken from her critically acclaimed, Mercury Music Prize-nominated album, ‘Lost & Found.’ Directed by Hector Dockrill (Pulse Films) - who also directed the visual for Jorja’s previous single ‘Beautiful Little Fools’ - the video sees Jorja desperately trying to leave a lover and relationship that she knows isn’t right; but always being pulled back in. Eventually finding the strength to leave, the visual ends on an empowered and beautiful moment of true emotion.
Speaking on the video, director Hector Dockrill states: "The track really inspired me to try and visualise what it’s like to keep getting pulled back into a relationship. With the concept I wanted to leave the question, “what has happened?” I also felt the video should be beautifully simple to let Jorja’s incredible energy and performance drive the video, which she naturally did.” Jorja Smith released her hugely anticipated debut album ‘Lost & Found’ in June this year, which was followed by an array of outstanding reviews and subsequently charted at No.3 in the UK charts. On her debut offering, Smith’s playfully infectious pop spirit intertwines with her youthful charisma, idiosyncratic storytelling, and informed opinions – attributes that have set her apart from her peers and seen her become one of the UK’s most-loved female-breakthrough stars of recent years. With a BRIT Award win, millions of streams and sold-out tours all achieved in just two years - Smith’s rise to stardom has been nothing short of meteoric. Earlier this year, Jorja also won the ‘British Breakthrough Artist’ at both the GQ Men Of The Year Awards and AIM Awards, before going on to share the beautiful Rashid Babiker directed visual for 'On Your Own,' and embarking on a sold-out world-wide tour.